The consumption of sugar-sweetened drinks is on the increase and with it is a rise in the rates of obesity among children and adults. The diets of a high proportion of Irish children aged between 5 and 12 are known to be low in calcium and vitamins A and D. Children are particularly at risk from this deficiency because their bodies demand calcium and other nutrients for higher levels of bone growth during the formative years. The recommended daily intake of dairy for children should be 3 servings or 5 servings for those aged between 9 and 18 (a 200ml glass of Connacht Gold milk is an example of one serving).
To help create awareness about this Connacht Gold is inviting all Primary schools in Sligo, Mayo, Leitrim and Roscommon to take part in their ‘Rethink your Drink’ Art Competition. The aim of the competition is to celebrate imagination and creativity while promoting the benefits of drinking dairy over sugar-sweetened alternatives. There are many exciting prizes up for grabs including class trips to Dublin Zoo for the overall winner and a visit from the Aurivo Consumer Foods team with a photographer and goodies bags for a presentation event about healthy eating. There are also family passes for Dublin Zoo up for grabs for the runners up.
Some of the Aurivo Consumer Foods team had the pleasure of visiting Ransboro National School in Co. Sligo to take part in a photoshoot with some of the pupils to launch the Connacht Gold ‘Rethink your Drink’ art competition. There were two life size Connacht Gold milk cartons that two of the pupils got to get into and strike a pose for the photo. Some fresh Connacht Gold milk was also on hand to use. There was a great atmosphere around the school and everyone involved really enjoyed themselves and are looking forward to creating artwork for the competition.