Celebrating the fact that Ireland’s consumers continue to demand food products with real provenance, Connacht Gold has launched a fresh new campaign for its low fat butter. The 6 week campaign runs across TV, radio, in-store and online. Connacht Gold butter is now the fastest growing brand in the multi-million euro butter and spreads category, with the Connacht Gold brand achieving double digit growth in sales in the past year.
The strong vote of confidence by consumers in Connacht Gold highlights the latent demand for real food, real taste and real butter. The innovative campaign highlights the difference between Connacht Gold’s real butter, to contrast with non-dairy, butter substitutes on the market.
The nationwide marketing campaign follows a similar investment last year which resulted in market share and volume gains for Connacht Gold. The campaign was created by Havas Worldwide Dublin and was filmed in the lush fields of County Sligo.
The simple truth at the core of the campaign is the focus on real butter quality and Connacht Gold’s superior taste with the message, “Real butter, half the fat!”
Connacht Gold Low Fat Butter is in shops nationwide.
Connacht Gold National Sales Manager, Seamus Hannon calling action on the TV ad